Founded in 1976, Gruppo Treesse celebrates its 50th anniversary in 2026, marking five decades of Italian manufacturing excellence in the wellness and bathroom sector. The company was founded by Franco Merenda, whose entrepreneurial vision laid the foundations for what Treesse represents today. Over the years, the business evolved from the distribution of bathroom furnishings into full in-house manufacturing, progressively developing an industrial process focused on quality, innovation, and design.

ITALIAN ROOTS

Today, Gruppo Treesse remains a family-owned company, led by the second and third generations. The company is headed by Riccardo Merenda, CEO, with Fabrizio Morgantini overseeing the company’s operational and strategic direction. The continuity of the family vision is carried forward by the third generation, represented by Alessio Morgantini, actively involved in the company’s international development. This generational evolution reflects Treesse’s ability to combine heritage and innovation, preserving its identity while continuously redefining contemporary wellness through design-led products, advanced technologies, and a distinctive architectural approach.

FROM BATHROOM FURNISHINGS TO CUTTING-EDGE TUBS

From its early years, Gruppo Treesse established its reputation through a distinctive use of materials and a strong design sensitivity, becoming widely recognised for its ability to reinterpret the bathroom space with character and identity. Over time, this design culture naturally evolved toward the world of mini pools and contemporary wellness, where Treesse developed a unique expertise in shaping forms, volumes, and architectural presence. This evolution marked a decisive step in the brand’s history, allowing Treesse to redefine the concept of the mini pool as a design object rather than a purely technical product. Today, this approach has made Gruppo Treesse a globally recognised reference for iconic, design-driven mini pools, appreciated worldwide for their strong identity, innovation, and timeless aesthetic.

INNOVATION, RESEARCH AND QUALITY

Gruppo Treesse has earned a leading position in the Italian bathtub market, standing alongside the most prestigious international brands. This positioning is the result of continuous investment in research and development, supported by rigorous quality control procedures and meticulous final inspections on every product before it reaches the market. Beyond technology, Treesse’s strength lies in a distinctive and immediately recognizable design language. Today, Treesse mini pools are identified worldwide at first glance, without the need to read a logo or brand name—an achievement reserved for truly iconic products. Innovation is further driven by the use of advanced materials such as Crystaltech and high-performance resins, enabling the creation of shapes, surfaces, and solutions unattainable with traditional plastics. This material research has led to the development and registration of internationally recognized patents, including the Ghost System, which conceals hydromassage jets behind a refined line of light, and the MyTherme System, a high-tech concept designed to recreate the natural sensation of a thermal spring within the home bathtub.